It is a daily ritual for millions of Australians, but if you have noticed the price of your morning flat white or soy latte increase, brace yourself — it is likely to get worse.

By the end of the year, coffee lovers will be paying up to $7 for a regular cup as cafes nationwide struggle to absorb growing overhead costs warned David Parnham, president of the Café Owners and Baristas Association of Australia.

“What’s happening globally is there are shortages obviously from catastrophes that are happening in places like Brazil with frosts, and certain growing conditions in some of the coffee growing areas,” Mr Parnham said.

“The cost of shipping has become just ridiculous.”

Key points:

  • Prepare to be paying up to $7 a cup by the end of the year
  • Shipping costs and natural disasters in coffee regions are being blamed for the price increase
  • Australians consume one billion cups of coffee annually, but cafe owners say an increase in price won’t change that

It’s nearly five times the container prices of two years ago due to global shortages of containers and ships to be able to take things around the world.

Frosts in Brazil have impacted supply.(Supplied: Melbourne Coffee Merchants)

The pain will be felt from the cities to the outback, but Mr Parnham said the increase was well overdue, with the average $4 price for a standard latte, cappuccino and flat white remaining stable for years.

“The reality is it should be $6-7. It’s just that cafés are holding back on passing that pricing on per cup to the consumer,” he said.

But roaster Raoul Hauri said it hadn’t made a dent in sales, with more than 300 customers still coming through the doors for their daily fix. “No one really batted an eyelid,” he said. “We thought we would get more pushback, but I think at the moment people understand.

“It is overdue and unfortunately it can’t be sustained, and at some point the consumer has to bear that.”

Paving the way for Australian producers

While coffee drinkers will be feeling the pinch, Australian producers like Candy MacLaughlin from Skybury Roasters hopes the increasing cost of imports will pave the way for growth in the local industry, allowing it to compete in the market.

“[In the ] overall cost of business, we haven’t been able to drop our prices to be competitive, so we’ve really worked on that niche base,” Ms MacLaughlin said.

“All those things will help us to grow our coffee plantation once more.”

Candy and her husband Marion produce 40 tonnes of coffee annually but they are prepared to scale up operations(Supplied)

She said the industry could eventually emulate the gin industry, with boutique operations cropping up across the country.

“I think the demand for Australian coffee at the moment is an ever-changing landscape and more and more Aussies are starting to question where their food comes from, who is growing it”

“What you will get is all these kinds of niche coffee plantations who develop a very unique flavour profile and then market in funky packaging and appeal to certain markets,” she said.

“That’s where I see the next stage of the Australian coffee industry going.”

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Exclusive Founder Interview with Mohammed Masrat, CEO of iPrism Technologies | Entrepreneur Bulletin

Published:

In this Founder Interview for Entrepreneur Bulletin, we sit down with Mohammed Masrat, the dynamic Entrepreneur behind iPrism Technologies—a globally recognized digital solutions company. In this exclusive conversation, Masrat shares his insights on leadership, innovation, and what it takes to build a tech brand that stands out in a competitive digital ecosystem.


From Vision to Reality: The Entrepreneurial Journey of Mohammed Masrat

Entrepreneur Bulletin: Mohammed, tell us about your professional background and what led to the founding of iPrism Technologies.

Mohammed Masrat: My journey as an entrepreneur has been fueled by a passion for innovation and problem-solving. Before founding iPrism Technologies, I worked in several technical roles that sharpened my skills and gave me clarity on the kind of impact I wanted to make. iPrism was born from a desire to deliver world-class digital solutions that help businesses adapt, grow, and lead in their industries.


Inspiration Behind the Entrepreneurial Drive

Entrepreneur Bulletin: Who has inspired you the most in your entrepreneurial journey?

Mohammed Masrat: Without a doubt, Elon Musk. His relentless pursuit of innovation and his ability to bring big ideas to life have always inspired me. As an entrepreneur, staying focused and being fearless in the face of challenges is crucial—and Musk embodies that perfectly.


Overcoming Challenges as an Entrepreneur

Entrepreneur Bulletin: What were some of the key challenges you faced while building iPrism Technologies?

Mohammed Masrat: Like many founders, I had to wear multiple hats in the early stages—from project management to client servicing. The biggest challenge was managing growth while staying true to our vision. But I learned to delegate effectively, build a strong core team, and stay committed to lifelong learning. These strategies were critical in scaling iPrism Technologies successfully.


Lessons from a Tech Entrepreneur

Entrepreneur Bulletin: What are the top lessons you’ve learned as a tech entrepreneur and CEO?

Mohammed Masrat: Three key takeaways: adaptability, continuous improvement, and strong communication. In a fast-paced digital world, being flexible is non-negotiable. Staying informed and having the ability to communicate your vision clearly can make or break a company.


Digital Disruption: How Brands Can Stand Out

Entrepreneur Bulletin: What is the biggest challenge brands face in the digital age?

Mohammed Masrat: The competition is fierce. Brands need to be authentic and customer-centric. The key lies in delivering personalized experiences and staying agile. At iPrism Technologies, we help brands cut through the noise with innovative and scalable digital solutions.


iPrism Technologies: Solving Real-World Business Problems

Entrepreneur Bulletin: How does iPrism Technologies help clients overcome challenges?

Mohammed Masrat: We focus on understanding each client’s unique needs and challenges. Whether it’s through mobile app development, web solutions, or UX design, we deliver tech that’s practical, user-focused, and results-driven. Our solutions are designed to increase efficiency, reduce costs, and enhance digital experiences.


The Role of Technology in Modern Entrepreneurship

Entrepreneur Bulletin: How has technology changed traditional business models?

Mohammed Masrat: Technology has broken down geographic boundaries and introduced new efficiencies. As an entrepreneur, I see it as a game-changer. We now support clients globally in real-time—something that would have been impossible a decade ago. Businesses must embrace this shift or risk being left behind.


Responsibilities Beyond Business

Entrepreneur Bulletin: What does being an entrepreneur mean to you beyond running a company?

Mohammed Masrat: For me, it’s about creating value—both for clients and for the community. Being a leader means mentoring others, building a positive company culture, and using your influence to uplift those around you. Entrepreneurship is as much about impact as it is about innovation.


Balancing Work and Life as a Founder

Entrepreneur Bulletin: How do you maintain work-life balance?

Mohammed Masrat: I enjoy exploring new tech, reading business books, and spending time with loved ones. Taking time to recharge is essential for creativity and sustainable leadership. Balance is what keeps me grounded.


Advice to Aspiring Entrepreneurs

Entrepreneur Bulletin: What would you tell aspiring entrepreneurs and future CEOs?

Mohammed Masrat: Be resilient and stay curious. Surround yourself with smart, driven people, and don’t be afraid to take smart risks. Focus on building solutions that solve real problems. Most importantly, stay aligned with your vision and always keep learning.


Final Thoughts

At Entrepreneur Bulletin, we believe stories like Mohammed Masrat’s are crucial in inspiring and guiding the next generation of innovators. Through iPrism Technologies, Masrat continues to lead with clarity, creativity, and commitment—qualities that define a true entrepreneur.

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