By- Praveen Kumar | 15 April 2025 | 14:21 IST
In a year where the home décor industry faced stiff competition and global headwinds, D’Decor — India’s leading soft furnishings giant — proved its resilience by crossing the ₹800 crore revenue mark in FY24 and posting an impressive 20% spike in profits.
D’Decor reported ₹816 crore in revenue from operations, growing by 4.2% year-on-year from ₹783 crore in FY23, according to its consolidated financials filed with the Registrar of Companies (RoC). The company also earned an additional ₹37 crore from non-operating income, taking its total income to ₹853 crore — a robust achievement in a fiercely competitive and evolving landscape. D’Decor 
D’Decor: Designing Global Excellence
Specializing in luxurious soft furnishings — from elegant curtains and plush upholstery to premium bed and bath linens — D’Decor has carved a name for itself in over 65 countries, all while continuing to deepen its roots in the Indian market through a vibrant retail and online presence.
While the brand didn’t disclose its domestic vs. international revenue split, it remained laser-focused on its core offerings: fabrics and made-ups — the sole contributors to its revenue stream this fiscal.
Smart Spending, Sharper Returns
D’Decor showcased operational finesse by holding procurement costs at ₹308 crore (39.2% of total expenses), while simultaneously ramping up its brand visibility — increasing its advertising budget by a whopping 173% to ₹41 crore in FY24. The company’s focus on investing in brand recall while maintaining lean operations paid off handsomely.
Its total expenditure grew only modestly by 4%, rising from ₹755 crore in FY23 to ₹785 crore in FY24 — a testament to prudent financial management amid growth initiatives.
Profitability on the Rise
D’Decor’s bottom line saw a sharp 20.5% jump in net profit, climbing to ₹53 crore in FY24 from ₹44 crore in FY23. The company spent just ₹0.96 to earn every ₹1, underscoring its efficiency. What’s more, its Return on Capital Employed (ROCE) improved to 14.09%, and EBITDA margins stood strong at 17.80% — both signaling a healthy, performance-driven business.
Robust Financial Position
As of March 2024, the Mumbai-based company reported current assets worth ₹547 crore, including ₹224 crore in trade receivables — reinforcing its solid financial foundation as it scales up operations and looks at newer markets.
Competing in a Crowded, But Growing Arena
The home décor market in India is witnessing double-digit growth, buoyed by rising incomes and aspirations for better lifestyles. D’Decor competes with agile startups and digital-first brands like The Yellow Dwelling, Vaaree (backed by Peak XV), Furlenco, and Pepperfry, yet continues to hold its ground with unmatched quality and global reach.
Future Outlook: Steady, Strategic & Strong
While the export markets are currently in flux, D’Decor’s continued profitability places it in a strong position to weather global turbulence. Instead of chasing risky breakthroughs, the company appears to be betting on sustainable growth, enhanced brand recall, and deeper market penetration.
In a fast-paced and ever-evolving industry, D’Decor isn’t just surviving — it’s thriving. With its strategic bets, operational discipline, and unwavering focus on quality, D’Decor is poised to stitch together a future filled with opportunities, both in India and beyond. Entrepreneur Bulletin