It is a daily ritual for millions of Australians, but if you have noticed the price of your morning flat white or soy latte increase, brace yourself — it is likely to get worse.

By the end of the year, coffee lovers will be paying up to $7 for a regular cup as cafes nationwide struggle to absorb growing overhead costs warned David Parnham, president of the Café Owners and Baristas Association of Australia.

“What’s happening globally is there are shortages obviously from catastrophes that are happening in places like Brazil with frosts, and certain growing conditions in some of the coffee growing areas,” Mr Parnham said.

“The cost of shipping has become just ridiculous.”

Key points:

  • Prepare to be paying up to $7 a cup by the end of the year
  • Shipping costs and natural disasters in coffee regions are being blamed for the price increase
  • Australians consume one billion cups of coffee annually, but cafe owners say an increase in price won’t change that

It’s nearly five times the container prices of two years ago due to global shortages of containers and ships to be able to take things around the world.

Frosts in Brazil have impacted supply.(Supplied: Melbourne Coffee Merchants)

The pain will be felt from the cities to the outback, but Mr Parnham said the increase was well overdue, with the average $4 price for a standard latte, cappuccino and flat white remaining stable for years.

“The reality is it should be $6-7. It’s just that cafés are holding back on passing that pricing on per cup to the consumer,” he said.

But roaster Raoul Hauri said it hadn’t made a dent in sales, with more than 300 customers still coming through the doors for their daily fix. “No one really batted an eyelid,” he said. “We thought we would get more pushback, but I think at the moment people understand.

“It is overdue and unfortunately it can’t be sustained, and at some point the consumer has to bear that.”

Paving the way for Australian producers

While coffee drinkers will be feeling the pinch, Australian producers like Candy MacLaughlin from Skybury Roasters hopes the increasing cost of imports will pave the way for growth in the local industry, allowing it to compete in the market.

“[In the ] overall cost of business, we haven’t been able to drop our prices to be competitive, so we’ve really worked on that niche base,” Ms MacLaughlin said.

“All those things will help us to grow our coffee plantation once more.”

Candy and her husband Marion produce 40 tonnes of coffee annually but they are prepared to scale up operations(Supplied)

She said the industry could eventually emulate the gin industry, with boutique operations cropping up across the country.

“I think the demand for Australian coffee at the moment is an ever-changing landscape and more and more Aussies are starting to question where their food comes from, who is growing it”

“What you will get is all these kinds of niche coffee plantations who develop a very unique flavour profile and then market in funky packaging and appeal to certain markets,” she said.

“That’s where I see the next stage of the Australian coffee industry going.”

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Delhi

Vijay Shekhar Sharma Takes Bold Step Amid Regulatory Scrutiny – Returns ₹492 Cr Worth of ESOPs, Reaffirms Paytm’s Commitment to Compliance and Growth

Published:

Praveen Kumar | New Delhi | April 16, 2025

In a move that underscores both accountability and visionary leadership, Paytm founder and CEO Vijay Shekhar Sharma has voluntarily surrendered ₹492 crore worth of unvested ESOPs, marking a significant gesture amid ongoing regulatory scrutiny by SEBI.

Paytm CEO Vijay Shekhar Sharma

As per a regulatory filing by One 97 Communications, the parent company of Paytm, Sharma has forfeited 2.1 crore unvested stock options granted under the 2019 Employee Stock Option Scheme. The company confirmed that these options have now been cancelled and returned to the ESOP pool, demonstrating a high level of transparency and ethical leadership from the fintech pioneer.

One-Time Hit for Long-Term Gain

This decision will result in a one-time, non-cash ESOP expense of ₹492 crore in Q4 FY25, but will effectively lower future ESOP costs, setting the stage for leaner, more sustainable financial planning in the years ahead.

SEBI’s Watchful Eye

SEBI’s focus centered around the grant of ESOPs post-IPO—a move not permissible for promoters under current regulations. Although Sharma was classified only as an employee during Paytm’s 2021 IPO, SEBI flagged past shareholding patterns and pre-IPO restructuring, hinting he should have been identified as a promoter.

Prior to the IPO, Sharma transferred shares to a family trust to reduce his direct stake to below 10%, shifting 30.97 million shares and bringing his ownership from 14.7% to 9.1%, a step seen by some as a strategic compliance maneuver.

This regulatory investigation also follows concerns raised by the RBI, particularly around Paytm Payments Bank, adding to the intensity of scrutiny. Earlier this year, eight senior Paytm executives settled related issues with SEBI for ₹3.32 crore.

Navigating the Storm & Staying on Mission

Despite these headwinds, Paytm has been boldly reshaping its operations, trimming its workforce, offloading non-core assets, and sharpening its focus on high-growth areas like payments, merchant services, lending, wealth management, and insurance distribution.

In Q3 FY25, the company narrowed its net loss by 6% to ₹208.5 crore despite a 36% YoY revenue dip, indicating resilience amid a challenging regulatory and operational landscape.

Meanwhile, Paytm’s founder remains steadfast in his optimism

Strategic Refocus & Market Optimism

Even as UPI market share slipped from 10% to under 7%, the company is redirecting capital and talent toward high-margin verticals, cutting back on entertainment-related arms like Paytm Insider, and channeling resources into financial services.

This renewed clarity of vision appears to be resonating with investors — Paytm’s stock rose 2.97% today, closing at ₹864.50 on the BSE.

A Defining Moment of Reinvention

In many ways, Vijay Shekhar Sharma’s decision to return ₹492 crore worth of ESOPs is not just about compliance — it’s about taking ownership, building trust, and signaling a new chapter for Paytm. The fintech giant is doubling down on its mission to empower millions through financial inclusion, and is now positioned to emerge leaner, stronger, and more focused than ever.

The message is clear: challenges don’t define great companies — their response to them does. Entrepreneur Bulletin

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